youCan2
Good news everyone! Myself, and a bunch of my good creative-type friends, have received funding from Film Australia and SBS (amongst others) to put together a series of six commercials promoting, well, promoting being a really good person.
That sounds odd. I know. It was inspired by a fantastic little book called “Change the World for Ten Bucks” which originally appeared in the UK as “Change the World for a Fiver“.
So, our plan is as follows: to make six commercials about a young boy and girl who set about to change their parents attitudes. Except they do it in a slightly anarchistic-type way. The little girl is the brains of the outfit, and she coaxes her little brother into doing things which, whilst might be a little naughty, help bully their parents into making positive lifestyle changes. Although not confirmed, I expect these changes to be regarding climate change. Things like installing energy saving bulbs, driving energy efficient cars, and recycling.
These commercials will then form part of a cross-media campaign, which includes an online competition to see which suburb (in New South Wales, Australia) can do the most.
This fits perfectly in the schedule for the year, as our film The Yowie has been nudged back to a post-July shoot. Funny how these things work out.
There will be lots more about our ad campaign, called youCan2, over coming posts. Hopefully we can have some fun and make some positive change into the bargain.
Hurray!
Hi Richard,
I found your blog through… well, I don’t remember… a series of clicks through various sites…
Anyway, just wanted to say hi. I’m in Sydney and it’s nice to read about what other Sydney film loving type people are up to.
Cheers. :-)
Totally forgot to say what the point of my comment was!
Your “Change the World For Ten Bucks” idea sounds awesome. I think we definitely need to see more of that kind of thing on the air. I hope it goes relaly well for you and I look forward to seeing it on the telly. :-)
Thanks for the comments, Sumara. Please you found my little island of sanity in the sea of nonsense.
There’ll be heaps more on the Change the World project soon – we start casting next week!
rich