12 August 2009 2 Comments

Simplifying Forms

thomas-cook

Sometimes you need to make bold decisions and really shake up conventions to get results. It can be scary, other people might point at you and laugh, but what’s the point if you’re not going to try something new?! Here’s a case in point. This is how the old search forms from one of the [...]

24 July 2009 0 Comments

Alternate styling with PHP

Alternate styling with PHP

First off, I can’t take any credit for this. All the credit goes to Paul Denya for the answer, and Elliot Jay Stocks for the question. EJS asked: Does anyone know of a way (with PHP) to add an ‘alt’ class to every other <li> in a list? Like how WP does with comments. (He [...]

21 July 2009 4 Comments

WordPress, IIS, Permalinks and index.php

WordPress Permalink Options

Here’s the problem: You need to install WordPress on a Windows machine running IIS. I’d never normally do this, but sometimes you just don’t have a choice. There are plenty of links out there about how to do this, and the one I referred to most was How To Install WordPress on IIS 6.0. It [...]

12 July 2009 0 Comments

Are Twitter followers your friends?

I was at a concert last weekend at Wembley Stadium which is, if you haven’t been, H U G E. It was filled to the brim with 80,000 people who had paid good money to see a nameless boyband. I was one of them. :) Not long after the first support act had finished, the [...]

23 June 2009 0 Comments

Twitter and Customer Service

Twitter and Customer Service

I think a lot of people are still trying to work out how to use Twitter for business. We can all let our followers know what we’re up to, and even forward on useful links to other sites to each other. Some business have been successfully experimenting. Dell, for example, have made over $2m tweeting [...]

16 June 2009 3 Comments

SEO – Fishing or hunting?

A quick thought: Search Engine Optimisation, in the wrong hands, can turn into fishing. I had a conversation recently about generating a keyword rich page in a highly competitive space. Even if we didn’t get page one, or two, or three of Google, some people might find the site and then, perhaps, might decide to [...]

14 June 2009 0 Comments

My walk to work

My walk to work, compressed into just three minutes!! My walk to work from Richard Shepherd on Vimeo.

3 June 2009 0 Comments

Using Twitter to grow your business

This is an article I wrote for Latitude back in April. Since introducting Twitter into our marketing strategy at work, we’ve seen hundreds of new customers interact with us in some way… The start of spring means brand new stock for our Travel Store, with new lines of outdoor clothing and travel gear from many [...]

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3 June 2009 0 Comments

Welcome! But please come back later…

Hello there. So my first question is, how on earth did you find this page? RichardShepherd.com should be hidden from those nasty search engines at the moment, so if you’ve found me then please – go away! Actually, stick around and forgive the ‘work-in-progress’ feel to the site. It’s still being optimised and customised so [...]

3 June 2009 0 Comments

Exploring Creativity

Part one of an ongoing, neverending, and somewhat bizarre exploration of creativity. Let’s see how it goes… Exploring Creativity :: 1 from Richard Shepherd on Vimeo.